Pay per click (PPC) is a method of search engine advertising that creates income for a site based upon the number of clicks an advertiser's advertisement gets while placed on the host's website. Deciding what ppc company to use is the first step to make after deciding to use pay per click services to market a site. There are many ppc providers to choose from to handle the site's ppc management.

Though there are many ppc providers for a site to choose from, the needs of each site may differ and considerations should be made on the unique needs of each individual site. A site would need to determine if a flat rate (each click is paid an agreed upon amount) or an amount based upon bidding (done with advertisers bidding for spots based upon searched key words). Also, is the ppc provider able to meet the needs of your site / company? Bigger ppc companies do not sometimes give equal attention to smaller sites.

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