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Those hoping to take advantage of search engine optimization have a number of options before them. One can learn SEO by seeking SEO tips from a SEO website or SEO blog and attempt to conduct their own search engine optimization campaign. One can also utilize the SEO help from SEO companies or SEO consultants. SEO professionals offer previous experience and knowledge and potentially a better understanding of the web analytics from previous SEO campaigns. A site and its administrators will then tailor headlines and meta tags to include keywords that best reflect their content and subject matter to the consumer using a search engine.
A well-maintained and operational site is key, flush with frequent updates and relevant information that will keep a consumer visiting and potentially increasing the conversion rate. A proper site with correct and relevant information is essential for capitalizing on all search engine optimization techniques.
Even with the utilization of SEO techniques and SEO help, most SEO companies, SEO blogs and SEO websites will maintain that the most important of all SEO tips would be to keep content fresh and frequently updated. A site needs to be frequently updated for continued inclusion on search engine results. Users are frequently searching for the most recently updated result to their search engine query and if a site's information seems dated, there is less likely a possibility that the site will maximize traffic via a search engine result.
Search engine optimization companies and consultants can only help a site so far; a site needs to handle content and maintenance so that the SEO companies and consultants can better help them. It is an almost impossible task to optimize search engine results for a site that is outdated and infrequently updated.
The desired result of all SEO help, SEO techniques and SEO tips is to focus on the end user. There are many different approaches to search engine optimization, but if a targeted user doesn't follow the link (thus delivering traffic), than even the best search engine placement doesn't help.
Those hoping to learn SEO need to remember to keep the targeted audience in mind. By focusing on their wants and needs, a site can better approach web site design and content tailoring to properly address the audience they are attempting to reach. Key search engine placement and inclusion is great, but if the end web destination does not properly address the consumer a site has spent so long trying to get there, a consumer will most likely leave and the chance for commerce (or conversion) will often be lost.
The meta data included with a search engine result provides information beyond the headline. This meta description should include as much information about the site as well as contain searchable keywords (meta tags). This is one of the many SEO techniques used to help get inclusion on search engine result pages and a tactic employed by virtually all of the SEO companies. The proper use of meta tags is important as an accurate description with the proper keywords will allow users to know where they are headed before they click.
Many SEO companies who offer SEO help will most likely also point out that overuse of keywords in meta tags is counterproductive and will only lead to a confusing description that is also not appealing to internet users and those searching for particular information. Keywords and meta tags should be used to accurately describe content featured on the destination page.
Those who wish to utilize search engine optimization are most likely attempting to have their site and its content picked up by search engines, as much and as often as possible. There are exceptions to what content a site would like to appear as a result of a search engine. A site may include areas that they want search engine crawlers to stay away from in a robots.txt file that will instruct search engine 'crawlers' which areas to stay away from and is often the file these crawlers seek first.
Anyone seeking to learn SEO or in search of SEO help will first need help in figuring out what will need to go into a robots.txt file (if anything) and what might possibly detract from the other SEO techniques. SEO companies and other professionals may be able to offer SEO tips as to the proper use of the robots.txt file and results will soon be made apparent while disseminating the web analytics.
Web analytics provides information on a site's performance based on the results from statistics gathered gauging many factors including site's performance and usability. The data and statistics need to be analyzed by someone who can judge a site's worth and functionality based upon these statistics. An understanding of the retrieved web analytics can help optimize SEO usage.
Many sites and businesses looking for SEO help may be able to perform some of the other tasks themselves but often times the analysis for the web analytics will be handed off to SEO companies and professionals. This is because the information is so important and an error in the analysis can alter SEO techniques and even an entire campaign. Proper understanding of web analytics can allow a site to see which SEO techniques are working and which may not be.
Those just starting to learn SEO (and possibly even some more experienced users) may become overaggressive with keyword use and risk being labeled a 'keyword stuffer'. Many SEO tips and SEO techniques center around keyword placement, but using the keywords too often and when not relevant is referred to as keyword stuffing. A rule of thumb is often said to be if a keyword or keywords are between to 15 and 20% of the content. That's a lot of keyword usage and does not go unnoticed. Many search engines will ban your site for such an offense.
The good news to those seeking SEO help is that instances of keyword stuff are typically pretty obvious (15 - 20% is hard not to notice) so it is rare that the accusation of keyword stuffing is unwarranted.
Since SEO has been in practice for a number of years, there have been plenty of examples of successful SEO techniques and others that were less successful. While there is an option for a site or business to utilize the SEO help of SEO companies, there are plenty of people who are relaying their experience and SEO tips for free.
Search engines are able to access information on an infinite number of subjects and search engine optimization is no exception. There are a number of SEO experts who have established their own SEO blog or SEO website to offer SEO help to anyone hoping to learn SEO. These blogs and websites are an invaluable resource for anyone seeking SEO tips, as they come with practiced knowledge and experience helpful to anyone not sure where to start.
While some sites, businesses and individuals may opt to learn SEO on their own, some others may instead opt to utilize the services of SEO companies for SEO help. An established SEO professional consultant can help provide SEO techniques, SEO tips and SEO help not readily available to a person just beginning to learn SEO.
While any given SEO technique is not guaranteed for success, an SEO professional or SEO company can use past experience and current trends to figure the best suit for each individual site. An SEO company or professional can utilize stats and data (web analytics) to judge the best techniques or combination of techniques to generate traffic to a site and optimize search engine results. For those just beginning to use SEO to those who have used it before, any and all practical SEO tips are incredibly valuable.
Another one of the key SEO tips a site could be given is to properly label all of the different pages of their site. It is also helpful to make all pages stand out from the rest by placing unique titles (while at the same time are accurate and reflective of the content) that let internet users know the contents of each page.
By properly labeling pages, search engines will be better able to present the site when those keywords are searched. No title or a generic title will be lost among the results of a search engine while a reflective and accurate description will alert a search engine (and therefore a search engine user) to the content available to them. This is one of many SEO techniques that help separate sites and promote traffic and visibility while optimizing search engines.
Some SEO help can be found in simple site maintenance. A site should contain what the search engine promised it would deliver. This obligation and duty falls on the shoulders of the site's admins to properly present the keywords as relevant to the subjects presented to consumers via a search engine. One of the essential SEO tips is to follow through with material promised from a search engine (provided by your descriptions and keywords) that the search engine found organically and presented to the consumers.
While your keywords and descriptions must be accurate, it is also a helpful SEO tip to make them unique. Present an angle or combination of keywords not readily available hundreds of other places.
A site utilizing SEO must also be sure that the site is operating properly and that visitors are able to navigate through the site without errors or maintenance problems. This will help ensure repeat visitors and longer visits.
An essential SEO technique is to optimize keyword placement. One of the most visible placements for a reader to find a keyword is in an article or posting headline. By including a popular and targeted keyword in a headline (as well as within an article or post) a reader is able to determine if this web destination is appropriate for what they were searching for. It also lets readers and visitors know how the keyword pertains to the article or post.
Keywords in headlines are also an effective way for articles and posts to be picked up by search engines. This is key optimization of search engines and their capability to drive appropriate traffic to a site. Most SEO tips center around keyword placement and a headline is an ideal place for relevant and searched keywords to go. Anyone hoping to learn SEO should focus on relevant keywords and their importance to proper use of SEO.
|Jennifer Mathes, Ph.D.|