While growing success of internet marketing and ecommerce companies are proving acceptance and tendency of consumers, there are still a number of consumers who do not have the capability or desire to take advantage of an internet marketing promotion. These consumers are rapidly becoming the minority but they still present an obstacle for any internet marketing strategy.
Not all consumers have readily available access to fast internet connections. Not possessing the availability to readily connect to an online marketing business will prevent a consumer from conducting their transactions online. This hurdle is not one that can be remedied by an online marketing business.
Some consumers also prefer to conduct their transactions the traditional way and that is to actually physically visit a storefront and to be able to inspect merchandise before purchasing. Given the popularity of online marketing companies, this obstacle is one that could eventually be overcome by internet marketing companies as the general acceptance of business in this manner grows.