The Internet is many things but is not a physical property. That means that you can't take your car to the Internet to get fixed. A web marketing strategy should include promotion of geography.
A business or site while marketing on the web should try to direct marketing toward those in their geographic area. A business should make itself available by seeking consumers in their area and conducting online marketing research to find those consumers. Cross-referencing a target audience based upon keywords as well as geographic location could give an advantage to a business by providing customers and traffic seeking a specific product in a specific area. This is an even more direct form of Internet marketing techniques as the combination of keywords and geographic location combined will present higher rankings on search engines. It is also another example of organic marketing.