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Pay per click, also referred to as PPC, is a way of advertising on the Internet. Pay per click advertising is found on search engines, advertising networks, websites, and blogs. A pay per click advertising model displays pay per click ads on a website relevant to a user's keyword search, or if content appears that matches that pay per click ad. These types of pay per click ads are also referred to as sponsored links or sponsored ads.
An advertiser that uses pay per click advertising can either bid on keyword phrases that fit within their product or service niche, or they can opt for a fixed price per click. There are a number of pay per click providers that offer a specific pay per click program with various cost per click options that depend on the type of keywords and keyword competition.