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The range of SEO marketing techniques goes from very basic and affordable search engine optimization options to advanced SEO services. The most basic SEO tool is to simply have a search engine friendly web site that has had its content edited and HTML coded to increase its relevance to certain keywords that relate to the theme of the website or business. Basic SEO techniques also remove any barriers for the search engine indexing activities that rank search results related to specific keywords. Other basic SEO services can involve menus, shopping carts, and content management systems that can be optimized.
Advanced SEO services involve meta tags, link building, brand building, and web site optimization that focuses on blogs and forums. Advanced SEO services can also appear in terms of advanced programming and development techniques as part of databases, scripts, and other more complex facets of search engine friendly design.