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In formulating an Internet strategy, do not just rely on an SEO company to drive traffic or achieve online sales. Beyond an SEO company, there are other types of services that may need to supplement your search engine friendly web site. Successful professional SEO might also include the use of paid advertising on search engines, blogs or websites. Relying only on an SEO company for success can lead to many problems and many wasted resources.
For example, there may be technical issues that inhibit a search engine from crawling or indexing your web site. An SEO company may not let you know that search engines can be fickle since they are not getting paid referrals, so a web site can decide to suddenly stop sending traffic your way. An SEO company that looks out for your best interests may suggest link building with other web sites as well as pay per click advertising programs as well as an analytics program to measure which SEO tool will be most effective.