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Organic SEO can be achieved without the help of an SEO consultant or web site optimization service. Any editor or marketer can perform SEO marketing techniques for a business with just one SEO training course under their belt or through skills learned via search engine optimization tips found on the Internet.
Think about including some common misspellings of keywords to anticipate user behavior. If you have the resources, an SEO consultant can still be a good solution for helping guide the organic SEO process to ensure that you do not get in trouble with a search engine by defying guidelines simply out of ignorance.
|Jennifer Mathes, Ph.D.|