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Once the goal of a business is determined, affiliates need to be found. A business can establish their own affiliate marketing network or join an already established network. Consideration should be granted to the product or services offered and if they are similar. This will provide an opportunity to form a unique affiliate marketing network offering products and services that differ from competitors as well as direct affiliate Internet marketing to consumers searching for that product.
Consideration should also be taken as to compensation for affiliates. Often times, compensation is based upon performance but payment in the form of percentage of revenue is also an option. Performance based compensation can allow businesses and affiliates to tailor their affiliate Internet marketing strategies. Results are often managed and tracked utilizing tracking software and programs. Best affiliate marketing is achieved with the proper analysis of acquired data. Proper analysis and concise a compensation plan allow for a necessary foundation of an affiliate marketing network.