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Email addresses are a valuable commodity for an affiliate marketing network, and obtaining a list is important for direct contact with consumers. By offering exclusive content, contest participation, pre-release information and other forms, affiliate marketing websites can often receive subscribers to a subscription list. This list provides an affiliate marketing business with the means to directly contact consumers within their niche with special product offers, links, etc.
Subscriptions to a list provides an affiliate marketing website with the ability to market directly to a group or groups of people based upon the knowledge of their interests and preferences. This is an effective and low budget way to build a successful Internet marketing affiliate program. Having the ability to reach out to a key niche audience is the goal of many affiliate marketing websites. While some readers may choose to no longer be contacted by an affiliate marketing website, with the frequent addition of special content and offers, more will join.