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Marketing products, services and web destinations online allow the capability to reach a large number of consumers. By utilizing internet marketing services, businesses and people can conduct their web marketing at a lower cost (overhead for online marketing distribution can be provided at a fraction of the cost of traditional mailings). A company utilizing online marketing services will be able to reach a large number of consumers accessing the internet daily as well as specifically target consumers by marketing online.
Online marketing provides businesses with a 24-hour storefront with accurate, accessible information readily available for consumers to peruse at their leisure. This can provide a more relaxed atmosphere, and if the traffic is the result of targeted web marketing, an experience best suited to their wants and needs.