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The commonplace presence of internet marketing proves the tendency and comfort consumers have conducting purchases and making transactions online. Online marketing services have learned to scout for consumers online (based upon the audience for their specific product or service) and consumers have also learned how to find their desired products and services online for themselves. A consumer can find desired items online on their own and initiate and conduct business on their own and tailored to their sought after product.
Online marketing effectiveness can be measured by not only traffic, but also sales and customer feedback. High ranking sales and positive feedback can prove an online marketing service to be effective and can often benefit in word of mouth that should provide traffic and future, mutually beneficial transactions. An effective web marketing campaign can often times be measures in high traffic, high sales, a high number of transactions and positive consumer public feedback.