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Email is a top web destination for Internet users. The information garnered through personal accounts is oftentimes read before anything else on the Internet. Gaining entry into the inboxes of Internet users allows a business essential visibility and important priority.
Users tend to keep their email addresses private, while many will offer the information in exchange for exclusive content, contest entry, etc. Compiling a list of user email addresses provides companies the ability to directly contact users as well as having eyes on a grouping of information, often in the form of a newsletter. Engaging and exclusive content is essential to keeping the email list active and potentially growing.
Email marketing strategies should focus on information that is unique and not content able to be found elsewhere. Direct email contact and a request for information can also provide businesses with the ability to conduct online marketing research via consumer feedback.
|Jennifer Mathes, Ph.D.|