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Creating an online press release gives a site or business the opportunity to bring attention to (and hopefully drive traffic to) their site and recent additions or accomplishments. Using press release promotion, a site sends out information to a much broader audience than their targeted demographic with the hopes of reeling in a percentage of that broad audience and driving new traffic to a site.
Press release marketing also serves as a cost effective method for a site or business to generate interest in the activities or accomplishments they are promoting. Press release distribution can often time be handled at low cost as the material is just distributing through the Internet and not sending physical copies via regular mail.
Press release marketing also offers a one-sided marketing approach where a site or business can control all information presented without third party comments or negative feedback approaching the marketing articles.