Essential to building an affiliate marketing network is finding fellow affiliates. Since there is importance in finding fellow affiliate associated with a particular niche, businesses must find fellow niche affiliate marketing websites. To do so, a business may turn to affiliate program directories (such as DMOZ). These directories group sites and networks based upon differing criteria and allow searchable indexes for those looking for a specific network to meet their needs.

Network specific directories will allow businesses to search specific criteria including but not limited to niche marketing area, compensation method and execution methods. It is essential for any business entering into affiliate Internet marketing to find an ideal and suitable match in an affiliate marketing network for positive and productive results. For this reason, to ensure security in this matter, many compensation models are based around performance and return. This can allow for the best affiliate marketing efficiency and productivity.

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