A link is a sure way to generate traffic to a site. Almost all online marketing tips boil down to providing links to consumers. That is a key web marketing strategy as a consumer needs to know where to go in order to get your products or services.

A business or site marketing on the web should include a link with all emails or comments on the Internet. Linking while on established sites and news sources is also beneficial and is a positive Internet marketing technique. A link provided to a consumer via an established site or trusted news source could potentially drive traffic and business up.

One could post her link as much as possible in an effort to increase traffic and business but if online marketing research is conducted, a more focused, targeted approach can be taken. This will present the target demographic with a link and potentially goods and services based upon their already known likes, needs and goals.

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