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Internet marketing businesses typically have physical counterparts that have the advantage of allowing consumers the opportunity to visit and inspect before purchasing. Most online marketing services attempt to overcome this setback by providing consumers with as many photos and descriptions as possible. Online businesses provide consumers with the opportunity to save the customer the time of making these personal visits and as many other opportunities to prove time saving efficiency to the consumer should be made available.
A successful internet marketing strategy should also provide several advantages for every disadvantage they may present the consumer. While an internet marketing business may not be able to host a physical warehouse for consumers to visit and inspect, their "store" is available 24/7, is time efficient in terms of travel, can alert you to products and services based upon their needs and can provide real time feedback from multiple consumers.
The successes of online marketing business has allowed for industry growth as well as popularity amongst consumers. While still a considerably new method of consumerism, successful internet marketing promotions have led to triumphs for online marketing businesses over traditional stores. An example of such could be shown with the thriving successes of online music stores (Amazon, Apple iTunes) while overall sales have slumped in music retailers that rely on a physical visit from a customer (Target, Best Buy).
Internet marketing can also be used to promote people or things (music bands, et al.) via social networking page and has even been used to promote political candidates. This method uses many methods including (but not limited to) bulk email marketing to target specific members of the public based upon their tastes, views, likings and tendencies and solicits them for page views, traffic, votes, etc. This is now a proven method to solicit a larger audience allowing one to reach more people than traditional methods.
While growing success of internet marketing and ecommerce companies are proving acceptance and tendency of consumers, there are still a number of consumers who do not have the capability or desire to take advantage of an internet marketing promotion. These consumers are rapidly becoming the minority but they still present an obstacle for any internet marketing strategy.
Not all consumers have readily available access to fast internet connections. Not possessing the availability to readily connect to an online marketing business will prevent a consumer from conducting their transactions online. This hurdle is not one that can be remedied by an online marketing business.
Some consumers also prefer to conduct their transactions the traditional way and that is to actually physically visit a storefront and to be able to inspect merchandise before purchasing. Given the popularity of online marketing companies, this obstacle is one that could eventually be overcome by internet marketing companies as the general acceptance of business in this manner grows.
The commonplace presence of internet marketing proves the tendency and comfort consumers have conducting purchases and making transactions online. Online marketing services have learned to scout for consumers online (based upon the audience for their specific product or service) and consumers have also learned how to find their desired products and services online for themselves. A consumer can find desired items online on their own and initiate and conduct business on their own and tailored to their sought after product.
Online marketing effectiveness can be measured by not only traffic, but also sales and customer feedback. High ranking sales and positive feedback can prove an online marketing service to be effective and can often benefit in word of mouth that should provide traffic and future, mutually beneficial transactions. An effective web marketing campaign can often times be measures in high traffic, high sales, a high number of transactions and positive consumer public feedback.
Marketing products, services and web destinations online allow the capability to reach a large number of consumers. By utilizing internet marketing services, businesses and people can conduct their web marketing at a lower cost (overhead for online marketing distribution can be provided at a fraction of the cost of traditional mailings). A company utilizing online marketing services will be able to reach a large number of consumers accessing the internet daily as well as specifically target consumers by marketing online.
Online marketing provides businesses with a 24-hour storefront with accurate, accessible information readily available for consumers to peruse at their leisure. This can provide a more relaxed atmosphere, and if the traffic is the result of targeted web marketing, an experience best suited to their wants and needs.