While some sites, businesses and individuals may opt to learn SEO on their own, some others may instead opt to utilize the services of SEO companies for SEO help. An established SEO professional consultant can help provide SEO techniques, SEO tips and SEO help not readily available to a person just beginning to learn SEO.
While any given SEO technique is not guaranteed for success, an SEO professional or SEO company can use past experience and current trends to figure the best suit for each individual site. An SEO company or professional can utilize stats and data (web analytics) to judge the best techniques or combination of techniques to generate traffic to a site and optimize search engine results. For those just beginning to use SEO to those who have used it before, any and all practical SEO tips are incredibly valuable.