July 9, 2010, Newsletter Issue #64: Keyword Optimization

Tip of the Week

Optimizing keywords when crafting an online press release or marketing article will help generate traffic and lead to more eyes viewing the press release via searched keywords. Popular keywords pertaining to the subject of the online press release will drive traffic to the press release after Internet users search for the popular keywords.

Press release marketing begins with driving users to the press release and this can easily be achieved by appealing to the words that they would like to see. A focused and concise press release will include the keywords that are targeted by their demographic and provide them with not only the information they are looking for but also for a new destination to find desired products or services. Utilizing search engines to assist in press release promotion can be cost effective and time saving. This also may work faster and more efficiently than a word of mouth campaign.

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