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Affiliate marketing networks must be properly maintained in order to avoid negative effects that have caused trouble with past affiliate marketing sites. Without proper maintenance, affiliate marketing networks and affiliate marketing websites can fall victim to such maladies as spam, compromised security and misleading data. All of these problems can lead to consumer distrust and dissatisfaction therefore directly affecting the results of the affiliate marketing network.
The most efficient and successful way to combat attacks on affiliate marketing networks is through proper maintenance and management. Management of the affiliate marketing network is key and often handled by a hired affiliate manager or outsourced to a program manager (OPM). This will lead to less instances of spam, heighten network security and result in proper reported data. These are essential elements to a successful and prospering affiliate marketing network.
|Jennifer Mathes, Ph.D.|