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An essential SEO technique is to optimize keyword placement. One of the most visible placements for a reader to find a keyword is in an article or posting headline. By including a popular and targeted keyword in a headline (as well as within an article or post) a reader is able to determine if this web destination is appropriate for what they were searching for. It also lets readers and visitors know how the keyword pertains to the article or post.
Keywords in headlines are also an effective way for articles and posts to be picked up by search engines. This is key optimization of search engines and their capability to drive appropriate traffic to a site. Most SEO tips center around keyword placement and a headline is an ideal place for relevant and searched keywords to go. Anyone hoping to learn SEO should focus on relevant keywords and their importance to proper use of SEO.