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Another one of the key SEO tips a site could be given is to properly label all of the different pages of their site. It is also helpful to make all pages stand out from the rest by placing unique titles (while at the same time are accurate and reflective of the content) that let internet users know the contents of each page.
By properly labeling pages, search engines will be better able to present the site when those keywords are searched. No title or a generic title will be lost among the results of a search engine while a reflective and accurate description will alert a search engine (and therefore a search engine user) to the content available to them. This is one of many SEO techniques that help separate sites and promote traffic and visibility while optimizing search engines.