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The Internet presents an infinite number of forums of like-minded people forming networks together (e.g. social networking sites). These networks can be used as an effective tool in anyone, site or business interested in marketing on the web.
Social networking sites like Facebook and Twitter allow the opportunity to reach a network of consumers who have joined together through like-minded interests. This allows a site or company to target and present based upon differing networks likes and dislikes. A social network presents a company or site with all of the information in which they can effortlessly conduct online marketing research and cater their approach.
Using this web marketing strategy a business or site can also present information to a group (based upon their already known interests) in a non-obtrusive and organic way allowing for consumers to come to them when they desire instead of being forced to read or see an advertisement. A simple blog post or mention in a public, high visibility area using researched keywords can attract consumers to follow links to a web destination instead of being forced there.