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A business may choose to utilize email marketing strategies to reach out to their consumers but that will only reach those who choose to receive promotional emails. One web marketing strategy is to create a forum for business-to-consumer dialog to exist.
A business or site should create engaging content that speaks directly to their target audience and demographic but also provide an area for the consumer to provide feedback as well as the ability to ask questions and seek further information. Marketing on the web is a science that is constantly evolving; the greatest litmus test for an effective campaign is consumer response. Feedback is a true form of online marketing research and will allow a company to see how they are performing beyond stats in a consumer's eyes. This public information will also alert other consumers as to the experience of others and could help bring more ecommerce to a business.