Question:

What are some organic ways to drive traffic to the press release?

Dirija el tráfico a su comunicado de prensa la utilización de los sitios establecidos

Además de la utilización de buscadores y redes sociales, un sitio web o negocio puede promover un comunicado de prensa en línea o artículos de comercialización mediante el envío de información a los propios sitios de alto tráfico. Con la inclusión de un poco de información y un vínculo, un sitio puede dirigir el tráfico y la visibilidad de su comunicado de prensa en línea.
Día de los comentarios con un enlace o incluso conseguir editorial menciona en otros sitios pueden ayudar con la promoción de prensa. Un negocio o en el sitio debe incluir los sitios de alto tráfico y destinos web populares en sus listas de distribución de comunicados de prensa en línea. La situación ideal sería la inclusión de un enlace al comunicado de prensa en línea en el contenido editorial. Los visitantes de un alto tráfico, sitio bien leer a ver el enlace y tiene la opción de seguir el enlace al comunicado de prensa en línea para obtener más información. Dejando a un enlace en una sección de comentarios de un artículo de divulgación también puede resultar un alivio eficaz estrategia de marketing de prensa en donde los lectores de un artículo de divulgación puede encontrar un comentario con alguna información, así como un enlace a seguir para obtener más información.

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Jennifer Mathes, Ph.D.