Affiliate marketing websites may offer a link to a product with the inclusion of a discount or special offer for following the link. An affiliate marketing network may also establish a promotional code to directly track all sales from their affiliate marketing network.

Consumers are more likely to establish contact via the affiliate marketing network with the inclusion of special offers or discounts. Coupons, rebates and promotional codes all offer the consumer a more desirable option than going direct to the business outside of the affiliate marketing network. Promotions on Internet marketing websites are typically limited in time creating an immediate need for consumers to take advantage of the special offer, coupon or rebate.

Promotional affiliate marketing is an affiliate marketing Internet program based upon immediate reward (in the form of rebate, coupon, special offer, etc.) if the consumer participates in the program.

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