The desired result of all SEO help, SEO techniques and SEO tips is to focus on the end user. There are many different approaches to search engine optimization, but if a targeted user doesn't follow the link (thus delivering traffic), than even the best search engine placement doesn't help.
Those hoping to learn SEO need to remember to keep the targeted audience in mind. By focusing on their wants and needs, a site can better approach web site design and content tailoring to properly address the audience they are attempting to reach. Key search engine placement and inclusion is great, but if the end web destination does not properly address the consumer a site has spent so long trying to get there, a consumer will most likely leave and the chance for commerce (or conversion) will often be lost.