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After determining the type of search engine advertising that your business may want to conduct and setting a budget that is appropriate, the next step is finding a company that offers pay per click advertising. One of the first places to check is with one or all of the major search engines that were some of the founding members of search engine advertising and PPC search engine promotion. Be sure to read web forums and blogs about search engine advertising for the best PPC advice on where to sign up for PPC advertising programs. There are also professional search engine advertising firms, which can be found through Internet searches.
However, whatever search engine advertising company that you select, do the research first to find out if the pay per click program they offer aligns with your specific strategy, budget, and expectations about results. Also, make sure that the search engine advertising company also can show proof of training, service experience and certification before you hire them to run your pay per click advertising campaign.