A site or business may employ search engine marketing (SEM) as a way of driving traffic to their site from links delivered to consumers via search engine results. A site may often use the services offered by a search engine marketing company who will help provide custom SEM services based upon knowledge and experience with SEM.
An SEM provider may use several different search engine marketing techniques including both paid and free methods. Search engine marketing providers and those using SEM services will use search engine optimization (SEO) as well as content placement (paid and non-paid) to help garner traffic and provide natural search engine inclusion. Ideal methods by an SEM provider will ensure optimum results as a result of a search engine marketing campaign. Search engine marketing professionals and even novices can make use of techniques that have been tried and tested since the introduction of search engine marketing.