Internet marketing businesses typically have physical counterparts that have the advantage of allowing consumers the opportunity to visit and inspect before purchasing. Most online marketing services attempt to overcome this setback by providing consumers with as many photos and descriptions as possible. Online businesses provide consumers with the opportunity to save the customer the time of making these personal visits and as many other opportunities to prove time saving efficiency to the consumer should be made available.
A successful internet marketing strategy should also provide several advantages for every disadvantage they may present the consumer. While an internet marketing business may not be able to host a physical warehouse for consumers to visit and inspect, their "store" is available 24/7, is time efficient in terms of travel, can alert you to products and services based upon their needs and can provide real time feedback from multiple consumers.