PPC search engine promotion allows an advertiser the opportunity to reach more consumers in a more timely and cost effective manner. Instead of having to create a whole separate ad campaign, ppr search engine promotion allows advertisers to present a link that redirects the web user and consumer to a new web destination offering the advertisers products and / or services. The results of a ppc search engine promotion are also easily measured as payment is based on its effectiveness and results are tallied through web clicks. PPC search engine internet marketing allows advertisers a highly visible, organic method for driving traffic to an ecommerce driven landing or site. Given the natural presentation of the link (as opposed to an obtrusive advertisement) as well as the cost effective nature, ppc search engine promotion has proven itself as a worthwhile option for most advertisers to consider.