May 21, 2010, Newsletter Issue #57: Make Use of Online Press Releases

Tip of the Week

Some online marketing strategies will include the use of online press releases. A press release serves as a promotional vehicle touting the advantages of a site or business and has potential to reach more consumers than traditional email marketing strategies. This web marketing strategy presents an opportunity for even more visibility.

Writing an online press release is often considered one of the top online marketing tips as it can be placed and added to news directories. Being picked up by Internet news directories helps give promotional material an edge over items just picked up by a search engine as well as creating a legitimate look to what is generally an advertisement for a site or business. The information included in the press release will then reside in both search engine query results as well as news feeders for a duel pronged approach.

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Mary White