June 11, 2010, Newsletter Issue #60: Limitations of Online Press Releases

Tip of the Week

Marketing articles, online press releases, press release marketing and press release promotion are not without limitations. Consumers and Internet users often look for facts and unbiased opinions; press releases convey select opinions and thoughts put together to promote a product or service.

It is advisable to create marketing articles with a natural, non-aggressive tone in order to not put consumers and potential consumers in a defensive position. If information presented is factual and not appearing to be biased, a consumer is also likely to pass on the information to fellow consumers thus socially marketing a release and creating a social form of press release distribution. While optimum, this is difficult to achieve through marketing articles as an article would have to be written as a promotional vehicle but seem not overtly promotional.

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Jerry Mayo