Marketing articles, online press releases, press release marketing and press release promotion are not without limitations. Consumers and Internet users often look for facts and unbiased opinions; press releases convey select opinions and thoughts put together to promote a product or service.

It is advisable to create marketing articles with a natural, non-aggressive tone in order to not put consumers and potential consumers in a defensive position. If information presented is factual and not appearing to be biased, a consumer is also likely to pass on the information to fellow consumers thus socially marketing a release and creating a social form of press release distribution. While optimum, this is difficult to achieve through marketing articles as an article would have to be written as a promotional vehicle but seem not overtly promotional.

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