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Every business can benefit from marketing online whether it is a service or product-based business. While an Internet marketing consultant can guide the process of marketing online, there are many low-cost and free tactics that a business owner can do as part of their own Internet marketing strategy.
Marketing online can include such viral marketing techniques as a free ebook or report that people can download from your website and then pass around. Another marketing online technique is having a blog, agreeing to be an affiliate for another company, search engine optimization of your website content, social networking sites, and email marketing that includes distribution of electronic newsletters.
A business can decide how many of these online marketing business tactics to include in their marketing online based on what they want to achieve and how many resources they have to dedicate to creating their best Internet marketing program.