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Many SEM services can even be accomplished by companies rather than opting to hire a search engine optimization firm. For example, SEM services can include contributing articles to online directories, forums, and discussion groups. Links can be added in the article that leads readers to your website. Additionally, your own blog or answering questions on other people's blogs all fall under the category of SEM services because the marketing tools are utilizing specific keywords throughout the articles or blog comments that can help in raising the placement on search engine results pages.
Some SEM services can be very time-intensive but worth the effort. Social media requires daily attention but the buzz that is built up around sites will pay off. All the link development that goes into these types of SEM services will result in attention from the search engines that will deliver better placement, resulting in more traffic and potentially greater revenue from the products or services on those websites.