Defining Search Engine Optimization

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What is search engine optimization?

Defining Search Engine Optimization

Search engine optimization is an Internet marketing technique that involves raising the level and quality of traffic driven to a web site through organic or algorithmic search engine results. Search engine optimization has become one of the most common types of online marketing used by virtually every type and size of business.

Typically, the higher up a web site appears on search engine results, the more likely people will be to visit that site. This is the aim of search engine optimization. Search engine optimization may focus on different types of searches that people conduct, including a content search, image search, local search, or a search by industry, which also is known by the technical term of “vertical search.” SEO strategists developed search engine optimization from a science that is able to determine how search engines work and user intent when users engage search engines.



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Joe Wallace