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There are many search engine marketing services a business or site can employ (or hire others to employ for them) to begin an effective search engine marketing campaign.
Search engine marketing consultants, search engine marketing firms and search engine marketing specialists will most likely begin by refining keywords for search engine optimization. By doing this, a site will generate traffic from internet users searching for their specific services or products.
The next step in professional search engine marketing would be to focus the landing site to reflect the keywords that have been searched. An internet user will not stay on a site, explore further or do business with a site that does not immediately seem to offer the services or products they initially set out to find.
Another effective search engine marketing technique is using PPC search engine internet marketing to receive higher rankings and more visibility when keywords are searched using a search engine. The site will 'pay per click' therefore paying when traffic is generated.