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There are many ways to approach marketing on the web, but arguably the most effective of all Internet marketing techniques is to constantly increase visibility. Almost all web outlets (blogs, news articles, social networking sites) provide a space to comment and / or provide an outgoing link. An effective web marketing strategy would find a site or business constantly making a presence on the Internet via blog posts, blog comments, news articles and comments and utilizing social networking sites and providing a link for interested consumers somewhere to go. An interested consumer who was directed to a site due to their desire would logically be a consumer more likely to do stay on the site and even potentially conduct business with the site.
A business or site should conduct the appropriate online marketing research to find where their target audience is visiting and what networks they are a part of and then reach out to that audience by providing links and comments via blogs, social networks and news stories.